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Press release
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::::PRESS RELEASE 2::::
Zenta Claus Meditation Un-commercial TV broadcastsActs of slothfulness to mark
InternationalBuy NOTHING Day In Japan
NOVEMBER 26 (Sat) 2005
stop shopping- it's good for (eco-)business.
Thousands of Japanese are again expected to join a million people in over 60countries
in celebrating the world's 14th Buy Nothing Day, “the eco=holiday of the21st
century." Some of the colorful events on the streets and shopping centers of the
world will feature a mascot made-in-Japan: Zenta Claus. The BBC, theNYT,CNN and
the Wall Street Journal have reported in the past, and adocumentary is in the
making.
In Japan, NPOs, groups and individuals are planning to add wasabi flavor to the
globalevent for the 7th time. In addition to the traditional Zenta meditations
in front ofdepartment stores, a "Have some's/have not's solidarity cookout"
will be held in an Osaka Park with food donated by Second Harvest Japan. Cable
TV viewers in Tokyoand Yokohama will get an un-commercial break when the BND spot
is broadcast.Eco-NGOs like the Sloth Club encourage their members to spend a day
without shopping stress, and will celebrate with exhibitions, workshops and lectures.
Some e-businesses will have nothing for sale. Other organizations like EarthDayMoney,
alocal money project in Shibuya, Community Bank Momo, Japan Environmental Exchange,
Green E Books and a Buy Nothing Day community on the popular onlinesocial network
Mixi are also encouraging their members to "Do something by buyingnothing."
What's behind the global carnival? 20% of the world's population consume 86% ofthe
planet's resources (according to the 2001 UNDP report). “On BND, lets stop
andthink. What can we do to make the world more just, peaceful and sustainable?
On a personal level, we need to change our attitude towards shopping- it's not
a harmlesspastime, but an act that connects us to the people who make our stuff
and theincinerators that burn it in the end. On a political level, we need alternatives
to the global use'n'toss economy: fair trade, family businesses, socially and
ecologicallysustainable business, true cost economics“ says Gabriele Hadl,
a BND Japannetworker. Eco-businesses and social entrepreneurs also endorse BND.
Adds John Bayles, of Tengu Natural Foods, “We are not just good people.
We are the vanguardof the new sustainable economy. BND is a day to drive that
home."
MORE ON BND Japan:
http://www.bndjapan.org
Gabriele Hadl
BND Japan Networker
gabi(AT) bndjapan.org
Sloth Club: Naoko Baba
babi(AT)sloth.gr.jp
More on BND global:
www.adbusters.org
www.buynothingday.co.uk
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Team BND
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